President’s Message

Welcome to CoolSign.  I’m Lou Giacalone, Founder and President.  In today’s changing media environment, one thing is clear: digital signage is the next big medium.

We’ve understood this since our inception in 1998 and that’s why we designed CoolSign from the ground up as a networked digital signage platform.  The medium, and the work, is in our DNA.

My team knows what it takes to deploy and operate networks.  Over the past decade, we’ve been powering digital signage for everyone from small business clients to some of the world’s largest media companies.

We’ve learned a lot through the years, particularly that focus is essential. We used to operate networks and delivered full service deployment work. Now we focus exclusively on building great software -- and we have world class partners for the rest of the products and services our clients need to meet their objectives.

All the features needed to run a powerful network -- not just run it, but run it efficiently -- are in the CoolSign product suite.  It represents all our know-how and experience, and the simplicity and elegance of the system will be immediately apparent.

As a company, we’re very excited about the possibilities for digital signage, but frankly, we’re disappointed to see so many poorly executed projects showing up in the marketplace.  We all see it every day – screens placed where no one ever looks, inappropriate and ineffective content, or just plain black or blue screens.

It shouldn’t be like that, and the key to stopping the madness is education.  We are committed to sharing our experiences and best practices, and to fostering a broader learning community.  Our certification program ensures that our partners are armed with the holistic education that is necessary to implement projects successfully.  While our piece of the digital signage puzzle is the software platform, we know that if the industry is to thrive, all the pieces have to come together.

I’m so proud of the team we’ve built. Not just CoolSign’s employees, but all of our partners across the globe.  If you’re on the Website looking at digital signage as a way to enhance your business, you will be able to leverage our team’s experience, and through our partner network we can develop and execute a successful digital signage program together.

If you’re here today looking to partner with us, the team and I look forward to discussing the possibilities of what we can do together.

Thank you for spending a little bit of your time with us today.  We invite you to explore the Website to learn more about our team, our experience, and our approach to digital signage.